Republican Makeup (Liberal vs. Conservative Coded Brands)

In this unfiltered episode of GlowJob, we break down the viral “Republican Makeup” trend that exploded on TikTok—originally posted as satire by creator Suzanne Lambert and now a full-blown culture war over contour, concealer lips, and 2016 brows. Yes, even dry patches and side parts are political now.

We decode the aesthetic that has the internet spiraling—and why it ended up in the pages of The Wall Street Journal.

Then, we get into the weird (and slightly terrifying) world of politically-coded brands. From liberal-coded icons like Glossier, Fenty, and Patagonia to conservative-coded cult faves like Mary Kay, IT Cosmetics, and even Yeti Coolers—why does everything suddenly scream red or blue?

We also unpack the rise of Tradwife TikTok and Femininity-core—where ultra-feminine beauty and homemaker vibes are either reclaiming feminism or rejecting it altogether. Is it a soft-life rebellion… or just really good branding?

Finally, we ask: why is everything—your makeup, your lunch, your water bottle—a political statement? Is it that deep, or are we just chronically online?

👄 Part culture commentary, part comedy, fully unfiltered. Hit play and prepare to be offended—in a good way.

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About GlowJob Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community - one episode at a time. 

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