Gen Alpha: Meet the 13 Year Olds Shaping Beauty

Gen Alpha is here — and they’re already transforming beauty. From Sephora Kids to 13-year-old founders like Salish Matter (Sincerely Yours) and Coco Granderson (Yes Day), the next generation is growing up on skincare, self-care, and social media. In this episode of GlowJob, Julia and Sasa explore how brands are marketing to pre-teens, why parents are panicking, and what this means for the future of beauty culture.

Plus, a candid chat with 13-year-old Celia, who shares her skincare routine, favorite products (hello, Rare Beauty), and what “preppy” packaging really means to Gen Alpha. Spoiler: she gets monthly facials and knows more about beauty trends than most adults. Plus, Celia dishes the Gen Alpha slang we didn’t know—but need to know.

 

SHOP THE PRODUCTS IN THIS EPISODE HERE!

 

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The only podcast to make you hotter AND smarter.

 

GlowJob™ goes beyond the headlines to unpack the business and culture driving the world’s most influential industry… beauty. Hosted by best friends Julia Bellary and Sasa Li, GlowJob dishes on the conversations you actually want to hear — and the ones everyone else is too afraid to start. From celebrity drama to billion-dollar beauty deals, join us as we break down how skincare, makeup, and wellness collide with society, culture, and business. 

 

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